Gummy supplements have very quickly become a favourite format for consumers seeking a more enjoyable way to support their health. They now regularly feature in the Nutribl best-selling products list, reflecting their growing popularity. Unlike traditional capsules, gummies offer convenience and most importantly - great taste. So why do they need to contain sugar?

 

Functional Purpose

Sugar plays a structural role in the gummy itself:

  • It helps form the familiar chewy texture by interacting with gelling agents like pectin.
  • It supports product stability, helping gummies retain shape and consistency.
  • It acts as a natural preservative, lowering water activity and extending shelf life without artificial additives.

 

Taste and Palatability

Most active ingredients in supplements, like minerals or botanical extracts can have a bitter or metallic taste. Sugar helps to:

  • Mask unpleasant flavours
  • Balance acidity
  • Enhance fruit flavour profiles

This makes the product not just tolerable, but genuinely enjoyable.


The role of taste in long-term use

One of the biggest reasons people prefer gummies is for their own personal commitment and consistency – increasing the potential ongoing positive effect of taking the supplement. Many consumers struggle with taking tablets or powders regularly where as gummies are:

  • Easy to take - no water needed
  • Pleasant - feel like a treat rather than a task
  • Habit-forming in a positive way - the taste encourages daily use

The enjoyable flavour is key to why people keep taking them!


Why Not Just Use Sweeteners?


While sugar-free options do exist, sweeteners can cause:

  • Aftertaste issues
  • Digestive discomfort at higher doses
  • Formulation challenges under heat

Sugar remains the most reliable, stable, and palatable option for many gummy products.


Can I order my own custom formula which do not contain sugar?

I am sorry Nutribl do not offer custom formulation on gummies. If your brand is marketing towards individuals who specifically require a sugar free alternative please look at our tablets and capsule range.