Gummy supplements have very quickly become a favourite format for consumers seeking a more enjoyable way to support their health. They now regularly feature in the Nutribl best-selling products list, reflecting their growing popularity. Unlike traditional capsules, gummies offer convenience and most importantly - great taste. So why do they need to contain sugar?
Functional Purpose
Sugar plays a structural role in the gummy itself:
- It helps form the familiar chewy texture by interacting with gelling agents like pectin.
- It supports product stability, helping gummies retain shape and consistency.
- It acts as a natural preservative, lowering water activity and extending shelf life without artificial additives.
Taste and Palatability
Most active ingredients in supplements, like minerals or botanical extracts can have a bitter or metallic taste. Sugar helps to:
- Mask unpleasant flavours
- Balance acidity
- Enhance fruit flavour profiles
This makes the product not just tolerable, but genuinely enjoyable.
The role of taste in long-term use
One of the biggest reasons people prefer gummies is for their own personal commitment and consistency – increasing the potential ongoing positive effect of taking the supplement. Many consumers struggle with taking tablets or powders regularly where as gummies are:
- Easy to take - no water needed
- Pleasant - feel like a treat rather than a task
- Habit-forming in a positive way - the taste encourages daily use
The enjoyable flavour is key to why people keep taking them!
Why Not Just Use Sweeteners?
While sugar-free options do exist, sweeteners can cause:
- Aftertaste issues
- Digestive discomfort at higher doses
- Formulation challenges under heat
Sugar remains the most reliable, stable, and palatable option for many gummy products.
Can I order my own custom formula which do not contain sugar?
I am sorry Nutribl do not offer custom formulation on gummies. If your brand is marketing towards individuals who specifically require a sugar free alternative please look at our tablets and capsule range.